The reason why people have stuff like Ad-blocker is because they don't want to see the ads. It might seem obvious but that is the biggest reason why people want to block your ads. It's because your ad sucks. So, actually it doesn't matter if people see them or not, if your ad is uncompelling no one will want to click on it and view it. But if it is compelling then I'll want to see it no matter what.
Case in point. I run a Flash blocker when I use Safari. For the most part I find that most things Flash are just ads. Unless I go specifically to watch a video or play a game, I don't want Flash running around in my browser. But there was one time, the Flash blocker stuttered and allowed me to see a quick picture of the Ivan Brothers. They're a Capital One ad campaign and I spent some time trying to figure out who they were and what they were about.
Which brings us, gentle reader, to the amazing point which you have breathlessly waited for. Chinese people get this stuff. Or at least some of them do. I found that a lot of the ads that I see on TV are actually 30-second pieces of a longer production. For example, this Nissan commercial. Ads should be interesting; that's why they are created, to garner interest for your product. When they suck, like most ads do, people want to run away. But when they're awesome, I'm willing to watch it for more than 30 seconds.
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